Also, at the end of the contract, NBC can buy up to 25% in PointsBet

The agreement provides PointsBet with multimedia and marketing opportunities for a wide range of NBS sporting events, including the NFL, NHL, the Olympic Games and the Premier League, as well as major golf tournaments. Additionally, PointsBet will be integrated into exclusive multimedia game day operations spanning eight NBC Regional Networks (RSN), including various NBA, NHL and MLB teams. PointsBet is currently an Authorized Partner of the NBA, which was launched in the US in January 2019

Sports betting is now only allowed for sports betting in Indiana, Iowa and New Jersey. Launches are planned in Colorado, Illinois and Michigan. The global betting company also has additional market access agreements in Kansas, Louisiana, Missouri, New York, Ohio and West Virginia, subject to applicable laws and government approval.

The partnership with NBC Sports gives PointsBet access

To market-leading linear assets with 184 million viewers and digital assets, including 60 million monthly active users,” said Sam Swanell, Managing Director and Chief Executive Officer of PointsBet Group. To be the cornerstone of our marketing strategy and to combine our internal technologies and products. Our talented and experienced team will deliver excellent performance in customer acquisition and retention for the next five years as we scale rapidly.

NBCUniversal’s decision to participate in PointsBet demonstrates the consistency of our strategies, the trust between teams and our shared belief that the US gaming market is a unique opportunity. “The agreement is just one of a series of partnerships signed between US media companies and sports betting providers since the Professional and Amateur Sports Protection Act was repealed in 2018.

The vast majority of the population Believes in the development and growth of the gaming market and sees enormous potential in both the American media and sports. The rapidly growing sports betting market offers the opportunity for a variety of interactions basic on NBC’s linear and digital platforms.