NBC Sports has signed an agreement with Australian sportsbook PointsBet, making them official sports betting partners. The five-year contract makes PointsBet the exclusive provider of trends, accessories and odds for all NBC Sports digital and linear platforms, including NBCSN, Golf Channel and the new service NBCUniversal Steam, Peacock and various NBC sports podcasts as part of the agreement.
PointsBet has spent $ 393 million on marketing over the past five years, while NBC owns 4.9% of the betting company and receives commissions in exchange for customer referrals. “For NBCUniversal and PointsBet, this agreement brings significant benefits to opportunities in the rapidly growing sports betting market, unique to this comprehensive and robust multi-year agreement,” said David Preschlak, President of NBC Sports Regional Networks and Executive Vice President of content strategy.
At NBC Sports Group, we are also excited to see significant activation opportunities looming as sports betting in the US “According to Sportico, the total value of the deal is $ 500 million.